"People want leaders and companies they feel are open and that they can trust. You create that by fully embracing social in every aspect – and this book is a must-read for how to do that!"
John Legere, CEO, T-Mobile US
Why more leaders need to #GetSocial
In today’s business world, you can guarantee that all competitors, employees, stakeholders, promotors and detractors will be living and breathing social media.
Yet while a number of leaders have woken up to the power of social media as a marketing channel within their organisations, many are still hesitant to adopt it themselves.
‘Get Social – Social Media Strategy and Tactics for Leaders’, provides practical guidance and strategic steer for anyone who is serious about taking action and upping their social media game. The book works through strategy and tactics - explaining how even the most technophobe of leaders can choose and use the right platforms to get key messages to the right people and achieve tangible business benefits. Providing a practical step-by-step 90 Day Plan.
Interview with the Author
Interview with Toby Babb - re Launch of #GetSocial and #SocialCEO