Why leaders need to ‘Get Social’

How building your own personal social media brand can boost your business.

In today’s business world, you can guarantee that all competitors, employees, stakeholders, promotors and detractors will be living and breathing social media.

Even at a time when social media platforms face a backlash and people are increasingly concerned about how their data is being used, the reality is that any leader who wants to make an impact and be trusted and influential must be active in the same space as their audience.

Yet while most leaders have woken up to the power of social media as a marketing channel within their organisations, many are still hesitant to adopt it themselves.

Now a new book, ‘Get Social – Social Media Strategy and Tactics for Leaders’, provides practical guidance and strategic steer for anyone who is serious about taking action and upping their social media game. The book works through strategy and tactics - explaining how even the most technophobe of leaders can choose and use the right platforms to get key messages to the right people and achieve tangible business benefits.

About the Author

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord.

Passionate about the digital future, she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.

She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.

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